B.R.A.s of the Bay

B.R.A.s of the Bay

Breast reconstruction is a right

Did you know? Federal law mandates coverage of breast reconstruction for most breast cancer patients, even if the reconstruction is delayed until after cancer treatment is completed.


Undergoing breast reconstruction can have profound physical and emotional benefits for women. It can help enhance their confidence and self-image after a mastectomy.


National B.R.A. Day – Breast Reconstruction Awareness Day – is Wednesday, October 16, 2019. It’s aimed at raising awareness and closing the loop on breast cancer.



Closing the Loop on Breast Cancer


Decorating bras

New this year! To celebrate breast reconstruction awareness day, businesses and individuals from the Green Bay area are invited to participate in our annual B.R.A.s of the Bay event by decorating bras. Historically, only businesses in the community were invited to participate, but in 2019 we’re opening participation in our annual bra decorating contest to individuals as well.


Those participating can register to decorate a bra online. Businesses can display bras in their locations during September and October. All registered bras will be voted on by the public online from October 1 to October 16 (ending at midnight).  The winner of the bra decorating contest will be revealed at the B.R.A.s of the Bay event on Thursday, October, 17.



Our event

Join us for B.R.A.s of the Bay, an annual social event that raises awareness about breast reconstruction. 


When: Thursday, October 17, at 6 p.m.

Where: Badger State Brewing Company, 990 Tony Canadeo Run, in the Barrel Haus.

What: We will recognize breast cancer survivors and reveal the winners of our bra decorating contest. This evening will include complimentary hors d’oeuvres from a local eatery, a raffle that includes the decorated bras and other items from local vendors, and a cash bar.


Proceeds from B.R.A.s of the Bay sponsorships, ticket sales, the raffle and donations benefit the Ribbon of Hope Foundation, which serves people with breast cancer in northeastern Wisconsin. Additional support comes from the Plastic Surgery Foundation, BayCare Clinic Foundation and Plastic Surgery & Skin Specialists by BayCare Clinic.


For additional information, please email Hannah Van Hoof at


Breast Reconstruction


For women who have lost a breast to breast cancer or trauma, breast reconstruction can be a physically and emotionally rewarding procedure.



B.R.A.s of the Bay is supported by:

Pink level sponsors

Allergan Bra Day Logo BayCare Clinic

nicolet national bank logo

Gold level sponsors

aurora baycare medical center logo

Silver level sponsors

Green Bay Gamblers

Mentor Worldwide LLC


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BayCare Clinic,, is the largest physician-owned specialty-care clinic in northeastern Wisconsin and Michigan’s Upper Peninsula. It is based in Green Bay, Wisconsin. BayCare Clinic offers expertise in more than 20 specialties, with more than 100 physicians serving in 16 area communities. BayCare Clinic is a joint partner in Aurora BayCare Medical Center, a 167-bed, full-service hospital. Follow BayCare Clinic on Facebook and Twitter.