“Zoom effect” contributes to increase in demand for cosmetic enhancements

Monday, June 14, 2021

By: Alysha Schertz

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Woman in a virtual work meeting on web camera

A picture may be worth a thousand words, but in the days of Zoom calls and virtual meetings those pictures may also showcase a thousand flaws in the eyes of millions of people nationwide.


In 2020, the American Society of Plastic Surgeons reported an increased demand for cosmetic enhancements – both surgical and non-surgical.


According to Janelle Klubertanz RN, CPSN, CANS at Plastic Surgery & Skin Specialists by BayCare Clinic, the extra time spent looking at ourselves on camera may be partly responsible for the increased demand.


“There are quite a few of my patients who have come in and mentioned having to look at themselves every day on these Zoom meetings and have noticed this, this and this,” says Klubertanz. “When people have to look at themselves all day (on camera) they are going to be really critical of their looks.”


According to Klubertanz, the patients she sees come in with a variety of concerns, but many have complaints about extra wrinkles, dull appearing skin, tired looking eyes, lack of volume in their lips and just overall feelings of looking ‘old.’


Some of these patients may not have been bothered by these concerns before but seeing themselves on camera everyday has made things worse for them, adds Klubertanz.


Data from the American Society of Plastic Surgeons (ASPS) reflects that trend as well.


The Top 5 Minimally Invasive Procedures performed in 2020 by ASPS members were:

  1. Botulinum toxin type A (4.4 million procedures)
  2. Soft tissue fillers (3.4 million procedures)
  3. Laser skin resurfacing (997,245 procedures)
  4. Chemical peel (931,473 procedures)
  5. Intense Pulsed Light (IPL) treatment (827,409 procedures)

*Source: American Society of Plastic Surgeons


These treatments, according to Klubertanz, help with fine lines and wrinkles, dull or tired looking skin, as well as lack of volume or fullness in the lips and cheeks.


Even three of the top five most popular surgical procedures reported by members focused on the face. They included: nose reshaping (1), eyelid surgery (2) and facelift (3).


The “Zoom effect” coupled with extra downtime, financial savings, and time away from friends and family made some of these treatment options more appealing for patients as well, says Klubertanz.


“Because of the past year, I think more and more people feel better about investing a little in themselves,” she adds.


The team at Plastic Surgery & Skin Specialists by BayCare Clinic can help. They provide a comprehensive list of services that includes cosmetic and reconstructive surgeries, dermatology services and a full line of aesthetic services for patients.


“We can tailor specific options for each individual patient and come up with a treatment plan they can feel comfortable and confident about – even if they aren’t quite ready for plastic surgery,” says Klubertanz. “We take a very individualized approach to make sure patients receive the care they need in order to address their concerns.”


To learn more about the treatment options available at Plastic Surgery & Skin Specialists by BayCare Clinic, visit the website or listen to Janelle’s interview on the BayCare Clinic Podcast below.



Janelle Klubertanz is a certified plastic surgery nurse and aesthetic nurse specialist at Plastic Surgery & Skin Specialists by BayCare Clinic. She currently sees patients in Green Bay, Wisconsin. Consultations for aesthetic services are complimentary. To request an appointment call 920-288-8240 or do so online.

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BayCare Clinic,, is the largest physician-owned specialty-care clinic in northeastern Wisconsin and Michigan’s Upper Peninsula. It is based in Green Bay, Wisconsin. BayCare Clinic offers expertise in more than 20 specialties, with more than 100 physicians serving in 16 area communities. BayCare Clinic is a joint partner in Aurora BayCare Medical Center, a 167-bed, full-service hospital. Follow BayCare Clinic on Facebook and Twitter.